A live build-along session where we built a real GTM email enrichment tool from scratch. No code required.
▶️ Watch the Full RecordingGuest Speaker
Claude Code Coach at Clay Bootcamp
Tanay teaches founders, GTM teams, and career-switchers how to build real tools with Claude Code, no technical background needed. He is the coach behind the Clay Bootcamp Claude Code cohort program and has taught the Clay team itself how to use Claude Code. He has been using and teaching Claude Code for over a year, and his approach is simple: plan first, build fast, and never let anyone gatekeep you from building.
Session Overview
Why Claude Code is different from ChatGPT, how it actually manipulates files on your computer, and what makes it so powerful for non-technical builders.
Tanay's core framework: spend an unreasonable amount of time planning with Claude before a single line of code gets written. This is the biggest separator between power users and everyone else.
We built a real email enrichment skill using Blitz API. Starting from a CSV of prospects, Claude Code found email addresses for all contacts using a single slash command.
How to turn a one-off build into a reusable skill you can run any time with one command. Next time you have 1,000 prospects, just type /enrich.
The Build
Starting from nothing, we built a working email enrichment skill in about 45 minutes using plain English. Here is exactly how it happened.
One folder per project. On Mac, right-click the folder, select Services, then New Terminal at Folder. Type claude to launch. Every project gets its own directory. This keeps Claude focused and prevents context bleed between projects.
Tanay asked Claude to create a file called hello.md that says "I did it, Claude Code is working." The file appeared instantly. This proves everything is running and shows the core capability: Claude Code can actually manipulate files on your computer. ChatGPT cannot do this.
Before writing a single line of code, Tanay used his golden prompt to have Claude ask clarifying questions. Claude interviewed him about the goal, the data format, the API, and edge cases. Only once all questions were answered did the build begin.
When connecting to Blitz API, Claude Code created a hidden .env file and stored the key there. API keys should never leave your computer or be committed to code. Tell Claude: "I've put the key in a .env file, look it up from there."
The prompt specified: do not enrich everyone yet. Test on one contact first. Claude tested on Amy Chen and successfully retrieved her email address. Only then did we move forward. This is the right way to build: prove it works before scaling it.
Tanay asked Claude to create a CLAUDE.md file documenting everything that was built. This is your project's save file. If your computer crashes or the session ends, you come back, read the CLAUDE.md, and pick up exactly where you left off without re-explaining anything.
Tanay saved the entire process as a Claude Code skill called /enrich. After restarting Claude, he typed /enrich, selected all contacts, and Claude enriched every contact in the CSV automatically. All eight emails found in one command. That same skill will work with a CSV of 1,000 people next week.
Frameworks
Never work from your desktop or root folder. Create a dedicated directory for every project. Claude will co-mingle files and context if you do not.
The biggest separator between power users and everyone else is how long they spend planning. Make Claude ask you questions first. Do not let it write a single line of code until it has fully understood your goal.
Start by reading your CLAUDE.md. End by updating it. The more context you give Claude, the better the output. Documentation is not overhead. It is your competitive advantage.
A skill is a sequential set of steps Claude can follow without thinking. The moment anything changes, update the skill. If it requires judgment, it is not ready to be a skill yet.
You do not need to understand the code. Your biggest differentiator is domain expertise, business judgment, and knowing what problem actually needs to be solved.
Prompts from the session
These are the exact prompts Tanay used. The point is not to copy them word for word. It is to see that you can talk to Claude in plain English and get real results.
Commands cheat sheet
These are the commands mentioned in the session. Save this page and refer back as you get started.
On Windows: right-click a folder and choose "Open in Terminal". Install Node.js from nodejs.org first, then run the install command above.
Q&A Highlights
Tools mentioned
Resources
The next Claude Code cohort with Tanay starts soon. This is not a passive course. You build real things, you get real feedback, and you leave with skills you can use the next day.
Join the Cohort →Clay Bootcamp • claudecode.claybootcamp.com
Stay in touch
Reach out to either of us on LinkedIn. We are happy to help.